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About Us
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ABOUT THANKFUL SHEEP The Morning It All Started For over 20 years, I owned and operated gift shops where I curated everything from jewelry to home goods for customers who appreciated beautiful, well-made things. I learned what quality looks like, what customers respond to, and—most importantly—that cheap products ultimately disappoint, no matter how cute they are. One morning, while drinking coffee and having a quiet moment, I was looking for an inspirational jewelry line for my shops. Something scripturally accurate, beautifully designed, and sophisticated enough that my customers would actually want to wear it. I couldn't find it anywhere. So I designed it myself. The concept was simple: a sheep, a scripture, and a tag with meaning. I called it Thankful Sheep. My customers immediately embraced it. I couldn't keep it stocked. That was 2013. "Wait... It's Not a Thing?" For years, I sold Thankful Sheep pieces alongside other brands in my shops. It was just something I made. Then my husband (a former basketball coach who's not easily impressed) went to market with me for the first time. While we were buying inventory, he said, "Oh, you need to order more of that Thankful Sheep line." I looked at him. "It's not a thing." "What?" "It's not a company. It's just me. I made it." He was shocked. By dinner that evening, he said: "I think it IS a thing." The Branding Company That Changed Everything We found a branding company in LA and flew out to meet with them. After our initial meeting, they asked to come to our hotel that evening for a few more hours. They put me through exercises, showed me words, gauged my reactions, asked probing questions about my vision. The next day, they met with us again. "You don't have a jewelry line," they said. "You have a lifestyle brand." They recommended we file for trademarks in at least five categories to start. So we did: jewelry, drinkware, handbags, clothing, and stationery. Then COVID Hit Three months after we got our first round of trademark approvals, the world shut down. Production stopped. Manufacturing became impossible. We had to extend all five trademarks. Multiple times. For months, it felt like everything was on hold. But my husband—who has always been my biggest champion—wouldn't let the vision die. In the middle of COVID, he surprised me with a trip to a sheep farm. He wanted me to hold actual sheep. To remember why this mattered. To keep the dream alive. (See photo above. Yes, those are real sheep. Yes, I'm wearing plaid. Yes, that smile is 100% genuine.) What We're Building Now Thankful Sheep is no longer just jewelry. It's becoming what that LA branding company saw all along: a complete lifestyle brand. Handmade Pottery - Featuring our signature HIS icon, crafted by American artisans Everything carries our signature HIS icon—hearts integrated into the letter S. It's our house mark, which means it appears across everything we create. The HIS Icon Our signature design element started with the jewelry. I wanted something that was:
The HIS icon is openwork filigree in the shape of an S with hearts woven throughout. It works in round or oval format, at any scale, and translates beautifully across different materials—from gold jewelry to ceramic pottery to leather goods. It's now a filed trademark as our house mark, which means you'll see it on everything Thankful Sheep makes. The meaning? Every design is His. Every detail matters. We're all His sheep. Why "Thankful Sheep"? The name comes from Isaiah 53:6: We were lost sheep. Now we're thankful sheep. It's that simple. And that profound. Trust God and Be Real In addition to Thankful Sheep, I also host Trust God and Be Real—a YouTube channel and podcast where I interview people about their authentic stories with God. Not the polished, perfect testimonies, but the real, messy, beautiful journeys of faith. It's the same philosophy that drives Thankful Sheep: authenticity over perfection. I'm also releasing my first book, "When Silence Breaks," in March/April 2025, with a companion journal to follow. (Yes, it will feature the HIS icon, of course.) Our Family of Brands Thankful Sheep® - Curated lifestyle products Four expressions of one mission: bringing quality, beauty, meaning, and authenticity to everyday life. What Makes Us Different After 20+ years in retail, I know what separates products that last from products that disappoint. I know what customers really want (even when they can't articulate it). I know the difference between trendy and timeless. When you buy from Thankful Sheep, you're getting:
We're not trying to be the biggest Christian lifestyle brand. We're trying to be the best. One carefully curated product at a time. The Next Chapter We're launching our handmade pottery collection soon. We're developing our first handbags. We're preparing for the book launch. We're building the clothing line. We're creating the journals. There's so much coming. But we're not rushing. We're building this right—with quality materials, authentic design, and meaningful partnerships. Because if 20 years in retail taught me anything, it's this: We're creating products worth remembering. Welcome to Thankful Sheep. We're so glad you're here. Jera LincolnFounder, Designer & Chief Sheep Wrangler
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